Richie’s passion for studying food medicine spans 20+ years. Starting in 1996, Richie stocked the shelves of his family’s health food store where he spent time studying the benefits of organic fruits, vegetables, spices, herbs, mushrooms, and Probiotics. He listened to consumers and their families and the healthy goodness they were seeking. The interaction and trust that occurs while handing people products and looking them in the eyes is something he has carried with him throughout his journey to create clean, organic, plant-based gummy supplements and Probiotics.

Inspired while having lunch with his kindergarten son, Conner, in the early 2000s, Richie noticed a lack of fruits, vegetables, and spices in kids’ products. Richie and his family created the first kids and adult certified organic, plant-based gummy supplements with the USDA Organic Seal, European Union Seal, and non-GMO project verification. These delicious supplements were placed worldwide in top retailers such as Publix, Wegmans, and H-E-B, plus thousands of health food stores and households globally.

Mimi began marketing and branding in 2006, bringing certified organic supplements to the market for kids and adults to enjoy and maintain a healthy lifestyle. Working with manufacturers, organic suppliers, bottle suppliers, graphic artists, printing companies, obtaining certifications, shipping, leasing, hiring, and setting up new accounts, Mimi has had a hand in every aspect of successfully bringing a new brand to market.

Mimi obtained certification for the world’s first USDA certified organic, EU certified organic, and non-GMO Project verified gummy supplements.

A mom of three, Mimi likes a well-played, competitive, semi-friendly game of backyard volleyball.

Herb Lewis brings 35+ years of successful supplement brand building with 1 billion+ in supplement sales, innovative management and training techniques, powerful presentation material, and developing successful and wealthy sales forces through inspirational leadership. His expertise, with a proven track record of success, is in exploding small and start-up brands into top-selling industry leaders.

• Sales and communication tools for brokers that have created successful retail partnerships.
• Led Nature’s Plus, CountryLife, and New Chapter from infancy to leadership in the natural retail channel. One of Herb’s favorite quotes: “If you can’t measure it, you can’t manage it.”